Our debut collection encapsulates our vision of beauty and design, fusing together elements of meaning and aesthetics. Centered around the universal symbol of the "eye", a motif with deep cultural and symbolic significance employed by artists, intellectuals, and various communities throughout history.

The "eye" represents both internal self-reflection and external observation of the surroundings, our interpretation capturing a duality of perspectives. The collection features the "eye" in diverse 3-dimensional forms, drawing inspiration from various cultures and ensuring a captivating view from every angle.

Our collection, born to honor the spirit of women, has transcended its origin to embrace all connoisseurs of aesthetics. Whether you're stepping into a boardroom, gracing a festive event, or making a statement on the red carpet, THE 1st has the perfect piece for every occasion. Meticulously crafted from 14K/18K gold, diamonds, pearls, precious gems, and custom-cut lab-grown gems, employing techniques such as enamel application, classic goldsmithing, and innovative fasteners- Each jewel is not just an accessory but a testament to your unique style and sophistication.

We welcome you to select pieces that not only provide aesthetic pleasure from every perspective but also allow you to confidently shine.